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After putting up billboards in order to promote the new Audi A4, that had "Your move, BMW" written next to it, BMW crushed it with only one strike: "Checkmate", strengthened with an image of the.
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Apr 17, 2009 It started simply. Audi puts a billboard on Santa Monica Blvd in Los Angeles, boasting the new A4 with a message, "Your move, BMW ." In response, Santa Monica BMW buys a.
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BMW S85 5.0 V10, performance engine of the year was won by the S85 as well, 2.5-3 liter was won by the BMW M57D30 diesel, and 3.0 to 4 liter was won by the BMW S54B32. Finally to top it all off the S85 also won the above 4.0 liter class. So in summary, of the 12 classes in 2006, BMW engines were chosen for 5 of them and the Subaru was chosen for 1.
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Juggernaut Advertising's creative work features the BMW M3 with the headline "Checkmate." and is positioned prominently within the same sightline to westbound traffic as the Audi ad.
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Agency: Juggernaut. This professional campaign titled 'Checkmate' was published in United States in April, 2009. It was created for the brand: BMW, by ad agency: Juggernaut. This Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 14 years ago.
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Santa Monica BMW's Checkmate - Signal v. Noise Santa Monica BMW's Checkmate Jason Fried wrote this on Apr 15 2009 104 comments Brilliant move by a local BMW dealer in responding to a national Audi ad. Audi's 2009 A4 ad on the left side of the street says "Your move, BMW ."
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After BMW erected its "Checkmate" billboard response, Audi upped its game again by launching yet another billboard ad with yet another witty chess-related quip. Ultimately, BMW won the day with its final, withering response: Oh, and to really twist the knife, BMW actually tethered the blimp to Audi's R8 billboard.
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It all started with a billboard in Los Angeles, in which Audi challenged BMW with the picture of the A4 model and the daring message: "Your move, BMW." BMW then responded with a billboard that said "checkmate" right across the street. The internet loved it and showed all types of funny pictures for more responses.
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Talk about letting things go….instead of taking this like real men, the folks at Audi decided to "strike back" after they literally got owned by the now famous " Checkmate" billboard put up by.
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Now it seems Audi wasn't content to lick its wounds and took the game to another level, posting another billboard right next to "Checkmate" featuring its exotic R8 with the line, "Your pawn is.
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A Santa Monica BMW dealership responded by buying space on a nearby billboard. That ad, produced by Juggernaut Advertising of Santa Monica, featured a photo of the BMW M3 with the retort,.
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Thus BMW made its move and purchased a nearby billboard for a response that said "Checkmate" and featured the M3. Now Audi is prompting its fans on Facebook to suggest their own responses..
Checkmate BMW background by Vinny2010 on DeviantArt
BMW | Checkmate. One strategically placed billboard, one single-word headline, and one low-budget film got the internet going crazy.. This went viral in 2009 and is still the first thing to pop up when Googling BMW Billboard and 10+ years later. it's still going on Instagram. Art Director and Photographer: Rob McQueen
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Featuring their Formula 1 car, BMW paid for a branded blimp to be tethered to the Audi billboard with the intention of both ending the battle and claiming themselves the victors. The Conclusion
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When Audi and BMW Went Head to Head in Billboard Battle | Audiworld Home > How-Tos > Slideshows When Audi and BMW Went Head to Head in Billboard Battle Audi and BMW marketing teams broke the fourth wall and started a whole conversation thread through their physical advertising efforts. By Verdad Gallardo - December 13, 2022 NEXT BACK
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